Instantly
Sales OutreachOrchestrate cold email campaigns at scale. 17 real-time activity triggers fire on every email event. Agents manage campaigns, leads, and email accounts. Full control over outreach workflows.
What This Integration Enables
Instantly integration gives FlowRunner agents full control over outbound email infrastructure: campaign creation and management, lead operations, email account setup, list management, and response handling. Combined with 17 activity event triggers, agents react in real time to every campaign event and route outcomes to the right place automatically.
Without FlowRunner
With FlowRunner
Use Case Scenarios
Reply Classification and Routing
On Email Replied fires. The agent reads the reply content and passes it to Gemini AI for classification: positive interest, negative/not interested, question requiring a response, or out of office. For positive replies, the agent creates a HubSpot deal, marks the lead as Interested in Instantly, and sends a Slack notification to the sales rep with the reply text and a Calendly link to book a call. For negative replies, it updates the lead status and removes them from active sequences. For questions, it routes to the sales rep with the question flagged for a personal response.
Bounce-Driven Data Hygiene
On Email Bounced fires. The agent marks the lead's email address as invalid in Instantly. It searches for the lead in Apollo to attempt to find a current email address. If Apollo returns a verified alternative, the agent updates the lead record and re-enrolls them in the sequence. If no alternative is found, it updates the CRM contact with an invalid email flag. Bounces are handled systematically, not ignored.
Interested Lead Handoff
On Lead Marked Interested fires. The agent creates a new contact and deal in HubSpot with the lead's information and campaign history. It generates a single-use Calendly link and sends a personalized email from the sales rep's Outlook account: "Thanks for your interest in FlowRunner. Here is a link to find a time that works for you: [personalized link]." The sales rep receives a Slack notification: "[Lead Name] at [Company] has been qualified as interested. CRM deal created. Calendly link sent. Review here: [HubSpot deal link]." The handoff is complete before the rep even knows the lead replied.
Human-in-Loop Highlight
Not every positive reply is an unambiguous buying signal. When the reply classification is ambiguous (mixed positive/negative signals, a vague expression of interest, or a conditional yes), the agent does not route to the full sales handoff sequence automatically. It surfaces the reply to the sales manager via Slack: "Reply from [Lead Name] at [Company] is classified as ambiguous. Here is the reply: [text]. Route to sales as qualified, continue nurture, or respond directly?" The manager reads the actual reply and decides. AI handles the clear cases. Humans handle the edge cases.
Agent Capabilities
34 actionsCampaign Management (14 actions)
11- List Campaigns List campaigns in the Instantly workspace.
- Create Campaign Create a new outreach campaign.
- Update Campaign Update an existing campaign.
- Delete Campaign Delete a campaign.
- Pause Campaign Pause an active campaign.
- Launch Campaign Launch a paused or draft campaign.
- Add Leads to Campaign Add leads to a campaign.
- Remove Leads from Campaign Remove leads from a campaign.
- Manage Campaign Tags Tags campaigns for organization and filtering. Used in reporting and routing workflows.
- Get Campaign Analytics / Get Campaign Analytics Overview / Get Campaign Analytics Daily Retrieves performance metrics at multiple levels. Used in reporting workflows where campaign health needs to surface to sales leadership.
- Get Campaign Summary Returns a high-level campaign status. Used in daily monitoring and alerting workflows.
Lead Operations (14 actions)
10- List Leads List leads in the workspace.
- Find Lead Find a lead by criteria.
- Create Lead Create a new lead.
- Update Lead Update an existing lead.
- Delete Lead Delete a lead.
- Bulk Import Leads Imports multiple leads at once. Used when a lead list is generated from Apollo or Wiza and needs to be added to an Instantly campaign.
- Modify Lead Status Updates a lead's engagement status. Used when a lead's state changes: from active outreach to interested, unsubscribed, or do-not-contact.
- Manage Custom Variables Sets and retrieves custom personalization variables on leads. Used for dynamic content in email sequences.
- Tag/Untag Lead Manages lead tags for filtering and routing.
- Get Leads by Email / Get Leads by Campaign Retrieves leads by specific criteria. Used in lookup and routing workflows.
Email Account Setup (5 actions)
5- List Email Accounts List configured email accounts.
- Create Email Account Create a new email account.
- Update Email Account Update an existing email account.
- Delete Email Account Delete an email account.
- Manage Email Account Tags Organizes accounts by tags. Supports Google, Microsoft, AWS, and custom IMAP/SMTP providers with warmup configuration.
List Management (5 actions)
5- List Lead Lists List lead lists in the workspace.
- Create Lead List Create a new lead list.
- Get Lead List Retrieve a single lead list.
- Update Lead List Update an existing lead list.
- Delete Lead List Delete a lead list.
Tags and Labels (10 actions)
0Blocklist Control (3 actions)
3- List Blocklist List blocklisted domains and emails.
- Add to Blocklist Add a domain or email to the blocklist.
- Remove from Blocklist Remove an entry from the blocklist.
Frequently Asked Questions
What can FlowRunner do with Instantly?
FlowRunner agents can run List Campaigns, Create Campaign, and Update Campaign in Instantly, plus 47 more actions.
Does connecting Instantly to FlowRunner require OAuth?
No. Instantly connects to FlowRunner with an API key, no OAuth flow required.
Can Instantly trigger a FlowRunner workflow automatically?
Yes. Instantly supports 1 trigger that can start a FlowRunner workflow automatically.
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