BigCommerce

Manage your BigCommerce store catalog, customers, orders, carts, and pricing from automated flows. Agents add products and variants, adjust inventory, manage customers and orders, and react in real time to order and inventory events.

6 triggers 75 actions available

BigCommerce fires On Order Created when a new order is placed

Agent reads the line items, billing details, and order total

Agent validates inventory availability per variant before fulfillment routing

Agent checks the order against fraud and high-value thresholds

Agent creates the order shipment in the assigned warehouse and applies tags

Operations channel gets the order summary with line items and routing decision

Orders above the high-value threshold or flagged for review get routed to ops for approval

What This Integration Enables

The BigCommerce integration gives agents read and write access across the catalog (products, variants, images, custom fields, modifiers, categories, brands), customers (and addresses, customer groups), orders (including line items, statuses, shipments, and refunds), carts, and price lists. Six webhook triggers fire on order creation, order status changes, product creation, product updates, inventory updates, and new customers. The connector covers the storefront surface area an operations or merchandising flow needs; the surrounding flow decides what gets routed, escalated, or held back for review.

Without FlowRunner

Manual order triage New orders sit in a queue until someone checks the dashboard and routes each one

Inventory surprises Low-stock variants are caught at fulfillment, not at the moment they tip below threshold

Inconsistent wholesale pricing Price-list updates land via spreadsheets and one-off API calls

With FlowRunner

Routing on arrival Orders are validated, routed, and tagged the moment they are placed

Inventory alerts in real time Low-stock variants trigger an alert at the moment the threshold is crossed

Catalog-driven pricing Wholesale price changes propagate from a single source feed into price lists automatically

Use Case Scenarios

Order Triage and Fulfillment Routing

A new order is placed and BigCommerce fires On Order Created. The agent reads the line items, checks inventory availability per variant, and validates the order against fraud and high-value thresholds. For a clean order, it creates the shipment in the assigned warehouse, applies tags, and emails the customer a confirmation. For a flagged order, it pauses and routes the case to the operations channel with the order context and the reason it stopped.

Low-Stock Alerting

The agent watches On Inventory Updated for variants that drop below their reorder threshold. When a variant trips the line, the agent calls List Products to pull the supplier reference, posts a low-stock alert into the operations channel with the variant SKU and last sale date, and logs the event to a spreadsheet for the weekly reorder review. The team sees the dip when it happens, not at fulfillment.

Wholesale Pricing Sync

A supplier price feed lands in a spreadsheet. The agent reads each row, looks up the corresponding variant in BigCommerce, and calls Set Price Record on the wholesale price list. New customers in the wholesale customer group get the new pricing on their next order. The price-change spreadsheet stops being a manual data-entry task and becomes the source of truth the agent applies.

Human-in-Loop Highlight

A refund above a configurable threshold is a moment that needs a person, so the agent prepares the refund quote but does not issue it. When a customer-service flow generates a refund decision, the agent calls Create Refund Quote, then posts the quote to the operations channel: "Refund quoted for order [number], customer [name], amount $[total]. Reason: [reason]. Approve to issue?" The supervisor decides. The agent does the math, the documentation, and the routing; the human owns the issue-or-deny call.

Agent processes routinely

Detects exception requiring judgment

Clear match Continues automatically

Ambiguous Routes to human via preferred channel

Human decides

Agent resumes with decision

Agent Capabilities

20 actions

Products and Variants

Create Product / Get Product / List Products / Update Product / Delete Product Full product lifecycle. Used to onboard new SKUs from a supplier feed, audit the catalog, or retire end-of-life products.
Create Product Variant / Get Product Variant / List Product Variants / Update Product Variant / Delete Product Variant Manage size, color, and configuration variants on a product. Used when an agent expands a product line or syncs variant changes from an upstream PIM.

Product Imagery and Configuration

Create Product Image / List Product Images / Delete Product Image Manage the imagery attached to a product. Used in catalog refresh workflows that rotate seasonal photography.
Create Product Custom Field / List Product Custom Fields / Update Product Custom Field / Delete Product Custom Field Manage product custom fields. Used to attach supplier IDs, internal SKUs, or compliance metadata to a product.
Create Product Modifier / List Product Modifiers / Update Product Modifier / Delete Product Modifier Manage product modifiers (e.g., engraving, gift wrap). Used when add-on options need to track with a product.

Categories and Brands

Create Category / Get Category / List Categories / Update Category / Delete Category Manage the catalog category tree. Used in storefront restructure and seasonal merchandising flows.
Create Brand / Get Brand / List Brands / Update Brand / Delete Brand Manage brands in the catalog. Used when onboarding a new vendor or retiring a discontinued brand.

Inventory

Set Inventory Level Sets the absolute stock level for a variant or location. Used when receiving a delivery or syncing from a WMS.
Adjust Inventory Level Adjusts the stock level by a delta. Used in shrinkage, return, or partial-receive workflows.

Customers

Create Customer / Get Customer / List Customers / Update Customer / Delete Customer Full customer lifecycle management. Used to mirror CRM contacts into the storefront and keep records consistent.
Create Customer Address / List Customer Addresses / Update Customer Address / Delete Customer Address Manage customer addresses. Used when an ops flow corrects an address before fulfillment.
Create Customer Group / Get Customer Group / List Customer Groups / Update Customer Group / Delete Customer Group Manage customer groups. Used to segment wholesale, retail, and VIP customers for pricing or tax handling.

Orders

Create Order / Get Order / List Orders / Update Order Full order lifecycle. Used to create headless orders, audit recent orders, or update an order in a correction flow.
Update Order Status Transitions an order through its lifecycle states. Used in fulfillment and exception-handling flows.
List Order Products / List Order Coupons / List Order Statuses Inspect the line items, applied coupons, and status vocabulary for an order. Used in reporting and reconciliation workflows.

Shipments and Refunds

Create Order Shipment / Get Order Shipment / List Order Shipments / Update Order Shipment / Delete Order Shipment Manage shipments on an order. Used when the agent books a label or syncs tracking from a 3PL.
Create Refund Quote / Create Refund / List Refunds Quote and issue refunds. The two-step pattern (quote then issue) is what lets a human-in-loop step sit between the calculation and the actual money movement.

Carts

Create Cart / Get Cart / Add Line Items / Delete Cart Build carts and add items to them. Used in headless and assisted-selling flows where the agent prepares an order for a human to finalize.

Price Lists

Create Price List / Get Price List / List Price Lists / Update Price List / Delete Price List Manage price lists. Used to provision wholesale and regional pricing structures.
Set Price Record / List Price Records / Delete Price Record Manage per-variant prices within a price list. Used to sync wholesale pricing from a supplier feed or a finance-owned pricing model.

Triggers

6 triggers

Event Triggers

On Order Created Fires when a new order is placed. Initiates fulfillment routing, fraud review, and customer-confirmation flows.
On Order Status Updated Fires when an order's status changes. Used to keep downstream systems (CRM, accounting, 3PL) in step with the order's lifecycle.
On Product Created Fires when a new product is added to the catalog. Used to propagate new SKUs into PIM, marketing, or merchandising systems.
On Product Updated Fires when a product's details change. Used to re-index search systems, refresh marketing copy, or recalculate downstream pricing.
On Inventory Updated Fires when stock levels change on a variant or location. Used to alert ops when a variant trips a low-stock threshold and to keep downstream demand-planning systems in sync.
On Customer Created Fires when a new customer record is created. Used to mirror the customer into the CRM and to start a welcome flow.

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